The Pickleball Store is set for big things.
Sponsors of Louis Laville, The Pickleball Store is a one-stop shop for all the highest quality pickleball goods.
Founder Lloyd Attrill first encountered the sport on a family holiday, and when he returned and tried to play again, he discovered that the items he got hold of online did not last more than a couple of uses.
“That led me down the path of ‘Let’s try and find what the better brands are in the world of pickleball’, and that’s the ethos of the store. We only stock the premier equipment for pickleball – the stuff we know won’t snap, crack and break on your first use.”
More than that, The Pickleball Store want to ensure that customers understand all the high-tech jargon: “When I talk about flex foam perimeters and carbon fibre and Kevlar, what actually does that mean for a player?”
And The Pickleball Store has now moved from what Lloyd describes as a “passion project” to a busy full-time operation – and even busier now as sponsors of Louis Laville.
“The way the industry is going, I don’t think it’s going to stop,” he says.
“Louis liked what we were doing, and I love what he brings to the sport.
“He loves the sport. He is in it for the right reasons. He is incredibly passionate about it. His life is pickleball, and what he’s doing around growing it and bringing it to the forefront of sport in the UK pairs with what we want to do. He’s an awesome person to work with.”
The next step is opening a bricks-and-mortar flagship store near Freshwater, in the Isle of Wight.
“People can come and try paddles, play on the court, and it’ll be the first dedicated store in the UK for pickleball.”
